- Starts off with an introduction to the characters of the film
- Scratching pen writing the names down at the start
- Starts with soft music, then beat kicks in later on
- Fast cuts between clips to show the comedy involved in the film
- Music in the background was quite cheery and funny its self
- The font used as narration was bubble writing which came across as quite silly to match the film's jokes
- Lots of close ups on the characters at the start to show a comical expression
- Music stops on some jokes which adds to the comedy
- Had no swearing in it even though the film certificate is a 15
- The Trailer was aimed at more of a teenage audience with lots of comedy used. The trailer was a U as it showed little violence, no swearing or drug references. This was to catch as many adults to their film as possible. As the film is a 15, it did limit some of their potential audience
- Change of music for the change of the stepbrother's relationship
- As trailer moves on, less close ups are used and more medium/long shots replace them too show the audience the environment
Institution
- Set in L.A
- Columbia made the film
- Showed the Columbia badge after introducing the characters of the film. The did this to attract your attention and then showed you who made it in the hope the audience would notice Columbia more
- A clear comedy throughout
- Told the audience this through the music, fast editing, camera close ups and font used for titles
- Didn't mix with any other genre
- Males dominated the screen throughout the trailer
- In the interview the 2 main characters showed disrespect to the boss
- Interviewer was a lady
- Bad side of kids beating up the Stepbrothers
- Wealthy background but silly children
- Not a good view on adults behaviour either
- Unemployed members of he public were shown in a bad light too
- It was all bad representation for every group of people that was shown
Audience
- Good appeal to everyone by having 2 huge actors involved
- Trailer was for everyone so they could advertise it in U films so parents will see it whilst they are watching a film with their children
- Used lots of comical violence which tends to attract teenagers more than the other age groups
- Was all clean comedy used in the trailer
- Was all evolving around Will Ferrell and John.C Reily to try and push the big names out to everyone even more
- The trailer runs on the plot of Todorov's theory. It roughly has an equilibrium that gets disturbed and shows what happens
- As this is a trailer it briefs over the plot, but it shows enough detail to realise that even a pure comedy film has situations added and that it follows Todorov's theory
- It doesn't follow any other narrative as the film's goal is to make you laugh and not to sit back and watch a situation enfold before your eyes
- If it followed Propp's theory, the film would lose it's comedy theme and become more of a fairy tell instead
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